In every locality small businesses will welcome any help that will make them sell more of their goods and services. Providing creative advertising and marketing solutions to the businesses in need of them but with little marketing budgets is good opportunity.
This entails creatively coming up with ways the small and medium businesses can get advertising from you at an affordable fee. I have endeavoured to give some ideas as to how one can come up with cheap and effective marketing solutions that you will sell to as many of these businesses as possible;

1) Start a small business pages publication to cover the businesses in your city. You can categorize the businesses into manufacturing, financial and banking, hospitality, educational, technological etc and charge them small fees to get listed in the business directory. If you can come up with a good distribution strategy that will make the publication enter as many hands as possible the business owners will be willing to pay to get information about their business listed in your business directory.

Then distribute free to all major points of human activity in your city. If you are able to collect listing fees from a couple of dozens you will be making a neat profit. The business pages/directory can be monthly or quarterly.

2) Offer reciprocal marketing advice to businesses; This entails finding businesses in need of more customers (every business does) and linking them up with another remotely related business in need of more customers as well. You only need to get them to refer customers to each other and collect your consulting fee.

3) Help businesses create cheap, marketing campaigns for businesses and charge them for your services. When I was setting out newly in business I knew so much about marketing and I needed to make money fast so I leveraged on my marketing knowledge and sent out a free marketing report tagged “Five marketing tips your competitors would never want you to know.” The next day I got calls from a clothing store owner and a restaurant. That kick-started my consulting business which has really taken off now. You can do same.

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