Before Now Nairaland was the most popular and trafficked site in Nigeria owned by a Nigerian (Seun) according to alexa. However over the past few months things have changed, Nairaland has lost its grip and is now trailing Vanguard News website. Though alexa ranking is largely incorrect, any frequent Nairaland user would know the site is no longer as before in terms of volume of interaction and comments.
What is the cause?
I think the rise of Facebook, 2go, Google Plus and other Social Networks has taken its toll on Nairaland. Nairaland has also refused to innovate. Seun may have strong reasons for refusing to add new features to Nairaland but when you don’t innovate, you stand a risk of going into extinct. Nothing is as constant as change, people want to use things that are easy, interactive, personalized and engaging hence the shift from Forums to Social Networks.
Despite the drop, Nairaland is still the most popular site when it comes to interaction, breaking news etc among Nigerian.
Many Nigerians still like Nairaland including me, Seun should find a way and develop a unique social Network based on pattern of interaction between the current users and run it parallel with current Nairaland site with option for users to opt into the new service. The new service should be structured in a way that current Nairaland features will still be prominent but increasing interactivity and socialization.
Its not going to be easy but I strongly think its necessary!