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Factors to Consider Before Choosing a Venue for Your Next Business Conference or Product Launch

By | April 6, 2012

There are a number of important factors to consider when thinking about where to stage your next business conference or product launch.

Your launch event marks the culmination of weeks, months, sometimes years of hard work, and must reflect your efforts, while successful conferences could provide a much-needed shot in the arm for your business.
That is why it is vital you select a venue that not only meets your needs, but also the needs of your clients, potential investors and invited guests.

If there’s enough space, one obvious option is to invite your guests to your own business premises and launch your product or stage a conference there. This is a good way to keep costs down and the event wouldn’t take much organising.

But, unfortunately, that’s where this particular list of advantages ends. So where else might you consider?

A good product launch should capture the imagination of your guests, but it is difficult to do that in an office or on-site function room.

There is one venue in particular, however, that is quickly emerging as a premier destination for corporate entertainment, and could be the ideal option for your next product launch or business conference.
The cinema has long been at the forefront of the leisure and entertainment industry, but it is now developing an equally as impressive reputation in the business sector.

For generations, cinema has been the medium of choice for creative minds with a story to tell. Directors like Steven Spielberg and Peter Jackson have harnessed the awesome power of film, and now business owners are capitalising on their opportunity to do the same.

In many ways, the cinema auditorium is tailor-made for staging product launches. It provides surround sound, a giant screen and comfortable banked seats that all face the front.

Technological failure in a professional environment not only looks unprofessional, but it can cost your company dearly. But, at the cinema, nothing of that nature is left to chance.

It is also reassuring to note that the cinema facility itself meets most practical corporate requirements.
Immaculately kept bathroom facilities and full disabled access comes as standard at the cinema and most facilities are equipped to comfortably accommodate a large number of guests arriving by car.

A function room at a sports stadium or an inner-city bar are both viable options as corporate entertainment destinations, but neither offers the same combination of substance and style as the cinema. It is definitely an option worth careful consideration.

This piece was contributed by a firm into providing information on Corporate Entertainment Destinations.

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