Nigeria’s Biggest Ever Online Shopping Day (INFOGRAPHICS)

Konga.com further cemented its position as Nigeria’s largest online mall as it successfully delivered Nigeria’s biggest online shopping day with its version of the Global Black Friday sales tagged ‘Yakata’. Konga’s Yakata sales started on Thursday and ended by midnight on Black Friday giving shoppers more time to shop.

Konga’s Yakata sales pioneered and localized the concept of Black Friday in the Nigerian ecommerce industry. The first edition held in 2013 and was a big success. However, the 2014 sales delivered even more outstanding results. On Friday, Konga.com saw a record breaking 1440% year on year increase in online revenue. The CEO and founder of Konga.com, Mr. Sim Shagaya disclosed that at its peak, Konga was processing N50 million worth of orders every hour and that Konga sold 500% more items in the two days of Yakata than it did in all of 2012.
Unlike its closest online retailer competitor Jumia, the Konga.com website experienced no down-time during the Yakata sales, despite the incredible number of concurrent visits to the site during that period. The 2014 sales was record breaking for Konga across different metrics.

View the infographics below

konga yakata infograph

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One thought on “Nigeria’s Biggest Ever Online Shopping Day (INFOGRAPHICS)

  1. They are free to say whatever they want. For me , i don’t think that Konga has what is takes to satisfy their customers need. Every one in my office has one or two negative words for Konga. Many people purchased many items on the said BLACK FRIDAY ,paid cash for all items and got a confirmation sms from Konga, awaiting delivery. They waited and waited for their items to be delivered to them, when the items were not forth coming . They decided to call Konga , only to find out that their items was cancelled by GOD KNOWS WHO. Until now no items were delivered and no money was refund.
    I CALL THIS INCOMPETENCY

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