NairaBrains – Creative Ideas For Business, Life, Fun

Remember, before you read on, that everything I am writing here on this blog is meant to get you started earning money , managing it and increasing your networth with lots of commonsense.

The articles might be down-to-earth but that’s what you will need if you hope to get onto the lane of big-earning business people. No long story here just real, hard-hitting facts, a little anecdote ( since people love stories to motivate them ) and lots of good, old advice.
Now back to the topic. I know you can’t wait anymore for what I’ve got to dish out.
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Today we are revealing to business men one of the greatest strategies ever to apply in the emancipation of their business no matter how small or big it might be. Everybody hears about marketing these days but still so many don’t understand how best to use the various marketing mix to push up their company income without taking their budget to the cleaners. My principal in high school would always admonish us to focus and focus. That brings me to focus marketing.

The beauty of focus is that it allows you aim all or most of your marketing energy at those who are most likely to buy your product or service.

You have to come across as an authority in a particular field. Even if you produce a wide range of products you should be able to carve a niche for each of them. This is why many companies have brand managers for each product or service brand they have. You should be able to position each of them to the target audience.
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Many people hide their inability to start something ambitious such as a new business the farce of planning. Several years down the line after saying they would start something you ask them “How come you are yet to start ” they say they are still planning. They plan and plan but still dodge from actually getting started. I once met a young man in my second year in the university. He claimed to be a contractor and a printer. We got talking and I told him of my idea to get in touch with book importers who would supply me motivational, business books to open a modern bookstore in my campus. I saw the opportunity for that kind of business in the university campus and thought he could be a veritable partner as he said he had a business associate who imports books. He proceeded to take me through series of planning.

As he said, we had to get every details right. We had to survey this, survey that and make sure the environment was right. Three months later we were still planning to set up a simple bookshop. Each time we met to talk business he would commence boring lectures on his business experience and his versatility and stress that it was important to make sure the planning was right.
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