
How to Run a Super Effective Sales Promotion
Sales promotion is one of the several ways companies/corporations/business owners rewards their customers and in turn project their business to attract more customers. It is all communications ...

5 Tips For Successful Email Marketing For Your Startup
Every small business owner understands the value of building relationships with customers but many get lost when it comes to building relationships with the potential customers.
As ...

5 Smart Tips to Design an Attractive Logo for Your Startup Business
In today’s competitive world of business where almost the smallest things count you cannot dicount the power of a catchy and captivating company logo. It builds your brand image ...

Great Solutions for Big Problems…IT Managed Services May Be Visible and Tangible
IT Managed Services are considered intangible and invisible; however they can be turned into a profitable tangible solution in a world where the technological infrastructure plays a ...

Creative Publicity: Singer Waje Promotes New Album, Offers $1000 for Designers
Setting up competitions seem to be an increasingly popular way to promote a service or product. The music industry recently have been applying the strategy of creative competitions ...

6 Important Online Promotion Tools and Resources for Every Consultant #2
We continue the 6 part series on tools you can use to promote your business and services online. In case you missed the part one of this series you can check it out here.
As a consultant ...

Factors to Consider Before Choosing a Venue for Your Next Business Conference or Product Launch
There are a number of important factors to consider when thinking about where to stage your next business conference or product launch.
Your launch event marks the culmination of weeks, ...

6 Important Online Promotion Tools and Resources for Every Consultant
As more people go online it is becoming easier for a business consultant or a marketing consultnat to target potential clients through a host of web strategies. Your promotional activities ...

How to Deliver an Effective Online Sales Pitch
These days every business worth its salt has to have a mandatory online presence. This means that a client or prospective customer may see the company website as the first point of ...

QR Codes: Possibilities for B2B Marketing
Monica Paul, Managing Director at Marcomtec Group & Emerging Markets Advisor at Guidepoint Global Advisors & Avalon Consultores
During the last months, advertising campaigns ...

How You Can Become a Customer Service Champion in Business Through Smart Use of Social Media
There is so much noise and buzz going on about social media and its importance for today’s business owners and entrepreneurs. True, social media networks are exerting an increasingly ...

Social Media Marketing Strategies: How B2B Companies Can Increase Lead Generation and Improve Services Delivery
Marketing in social media has taken the interest and the conversations in professionals meetings. On the other hand, B2B entrepreneurs ask themselves how to make this social media ...

Low Cost Business Promotion Strategies: Boost Your Company’s Image With Branded T-Shirts
Publicity is key when it comes to business. Advertising can be expensive and any sort of free publicity is likely to be welcomed with open arms by business owners. There are many ways ...

Online Advertising Space in Africa: Why It is Proving Difficult to Take on Google Adwords and What Advertising Companies Can Do
Not too long ago we wrote on Click Search Nigeria, a Nigerian online advertising company that has found it hard to get a sizeable portion of the online advertising revenue in Nigeria’s ...

Cowbell, Loya Milk Sweep Awards at 2011 Advertisers’ Association of Nigeria Marketing Excellence Awards
The 2011 Advertisers’ Association of Nigeria Marketing Excellence Awards has ended with Cowbell Milk and Loya Milk, two brands of Promasidor Nigeria Limited, a fast moving consumer ...

Social Media Marketing Lessons From Dbanj and MoHits: How Dbanj’s “Oliver Twist” Single Got Viral
Every week we try to bring to you revelations of how the web is changing the way we do business in Nigeria and the rest of Africa.
Recent indications show that more and more Nigerians ...

Five Publicity Lessons Every Entrepreneur (Including You) Can Learn From Pastor Chris Oyakhilome
Sometime ago we published the list of Nigeria’s richest pastors and preachers which included the Head pastor and founder of Believers Loveworld (aka Christ Embassy) Pastor Chris ...

Top 5 Most Influential and Effective TV Adverts in Nigeria for 2011
The year 2011 has witnessed its own fair share of television adverts in Nigerian TV stations. We bring to you the top 5 adverts that have made the most impact especially in creating ...

The Referral Engine: Creating a Business That Markets Itself
What do you set out to accomplish in business?
The day you opened shop did you plan to create an evolving or a stagnate business entity? Most businesses keep the owners working extremely ...

1, 2, 3… Marketing!!!: Three Basic Rules to an Effective Marketing Strategy for SMB Executives
Monica Paul, Managing Director in Marcomtec Group & Emerging Markets Advisor at Guidepoint Global Advisors and Avalon, la Red de Expertos contributed this article. To guestpost ...

