fear and no plan business

2 Things that are killing your Business and how to avoid them

Tweet We all go into business with aim to succeed. Success can be quantified based on your aim of running the business. Normally when we go into business, we have high hopes and strong believe to succeed but there are two things that can kill your business in space of More »

pocketmoni

Introducing PocketMoni eTranzact Mobile Money Service

Tweet Just like various financial institutions in Nigeria eTranzact is not being left behind in the scramble to dominate mobile money service in Nigeria. They demonstrated their seriousness with the launch of PocketMoni. PocketMoni is the brand name of eTranzact Mobile Money service. eTranzact Mobile Money platform is the first More »

gtmobile money

GT Bank Launches Mobile Money Service (GTBank MobileMoney)

Tweet The Nigerian financial industry is going mobile, Guaranty Trust Bank Plc has joined the likes of Globacom and Paga by launching a Mobile Money Service -GTBank MobileMoney. GTBank Mobile money allows you to send money/make payments from your mobile phone to anyone in Nigeria. According to a statement from More »

20 naira

CBN’s Cashless Policy: How to Take Your Business Cashless and Save Money

Tweet Last year the Central Bank of Nigeria (CBN) introduced a policy on cash based transactions aimed at reducing the country’s dependence on a cash economy and reducing the inherent costs of moving cash that banks and other financial institutions incur as a result. The policy already known as the More »

Google vs mocality

Unethical Business Practices: Is Google Trying to Kill Mocality Kenya?

Tweet Google business strategy in Africa has been detested by local Startup entrepreneurs. Many are unhappy with Google business initiatives in Africa like Get Businesses Online, Google Trader etc that has been something far from innovative. And so Google is in the news again for an underhand, unsavoury attempt to More »

Tag Archives: Marketing

QR Codes: Possibilities for B2B Marketing

January 19, 2012   Monica   No comments

Tweet Monica Paul, Managing Director at Marcomtec Group & Emerging Markets Advisor at Guidepoint Global Advisors & Avalon Consultores  During the last months, advertising campaigns using QR Codes have become a topic of interest for both, companies and agencies; we can see ads including these codes at the entrance of the stores, in magazines, and

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Community Based Marketing: A Smart Corporate Alternate to Wasteful Advertising

February 23, 2011   NairaBrains   No comments

Tweet In some parts of the world few businesses have actually attempted to tap into the possibilities in community marketing- a concept of marketing targeting members of various communities (virtual and physical) in an effort to bond them with the particular firm and its business offerings. Community marketing removes the distance factor and brings a

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How To Play The Marketing Game with The Big Guys

January 22, 2011   NairaBrains   1 Comment

Tweet This is essentially a summary guide intended to spur more creative thoughts that will help you out market and outsell competitors that even possess deeper pockets than your organization has. Lack of funds should not be a limiting factor. Lack of Creativity and adaptability are. What you require is the right people and the

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Focus Marketing: When it Helps

August 21, 2009   NairaBrains   No comments

Tweet Today we are revealing to business men one of the greatest strategies ever to apply in the emancipation of their business no matter how small or big it might be. Everybody hears about marketing these days but still so many don’t understand how best to use the various marketing mix to push up their

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