Major player in Nigeria’s beverage drinks industry Guinness Nigeria has formally launched Malta Guinness Low Sugar malt drink into the Nigerian market.
The company says the Malta Guinness low sugar variant maintains high quality and is meant to enhance health of consumers who take it.
Speaking at the launch last week in Lagos, Delvin Hainsworth, Managing director, Malta Guinness Nigeria, said “we know that the launch of Malta Guinness Low Sugar is not a replacement to the malt drink, but an alternative offering for those people that want a lower sugar beverage that still tastes great.”
“It is a drink of choice for those who care about their health and well being and follow a healthy lifestyle regime but still want the refreshment and top of the world goodness, energy and vitality that Malta Guinness provides.”
He further explained that “there are increasing numbers of people in Nigeria who are becoming health conscious when it comes to health and exercise, and Malta Guinness low sugar will meet the demands of a lower sugar alternative in the market while still giving the same goodness of their favourite malt.”
The company also announced a three year pact with Arsenal football club of England that makes Malta Guinness the official malt drink of the club for next three years. In this regard, new Malta Guinness Low Sugar will be the official Malt Drink of the Arsenal FC tour in Nigeria in August this year.
According to Devlin, Malta Guinness is proud to partner Arsenal FC in Nigeria and for new Malta Guinness low sugar to be the official Malt Drink for Arsenal’s tour.