Ok, so, you’re thinking of starting a small business. What’s a small business anyways? The term has a few parameters. You could have a small business making delicious cupcakes from home or you could be a small boutique firm with around 200 employees. Product, service, business strategy (including marketing) and number of employees all go into the size of your business.
Marketing is the filling of the pie. You can’t have a pie without the filling. That’s to say, cherry picking your clientele and promoting your product is an important ingredient to your small business recipe for success.
Simply deciding to start a small business is one thing, but getting your product to sell is another. If you have your product and service down to perfection, you can now begin to appreciate the importance of marketing and promotion.
Here are some pointers in getting your product or service selling like hotcakes on a Sunday morning.
One of the most difficult challenges to overcome when starting your small business is gathering the initial capital required to fund yourself. Typically this investment comes from friends, family and early stage investors. However, it’s possible to get help from other resources.
For example, by assisting clients with CrowdFunding campaigns or using a mobile app to raise start-up capital, you can raise enough money to get your idea off the ground. You can also apply for R&D Grants and or work to supporting investors who will help with financing. This is an excellent way to help your upcoming business to achieve your dreams so don’t be afraid to invest in workshops that will ultimately improve your business.
Ok, so now you’ve got some capital to help boost your business start-up, but you have no idea how to promote your product. Well, the simplest and most cost-effective form of promotion is simply through social media. It offers an easy medium for advertising and customer service opportunities. Some key points to use social media successfully include:
- Posting frequently and consistently. It is important to post and update statuses at regular intervals while ensuring there is a uniformed identity to your posts while ensuring you don’t deviate too far from your brand’s message.
- Engage with your followers and content mixing. Don’t just use your social media only to promote your products. Share interesting information with your consumers that may not directly relate to your services.
- Approach any complaints with the opportunity to show off your customer-service skills.
- Listen to what consumers want and try to cater to their needs.
It’s of ultimate importance to promote your business and services wherever you go. This can be done in a cornucopia of ways whenever you are connecting with people in your community and online. Investing time and money in business cards, newsletters, blog posts and local advertising is important.
Be sure that all correspondence includes your company name, logo, contact information, and slogan each time. Any document that you send out (whether electronic or printed) should have a letterhead with all of your company information.
Influencer marketing is a powerful and affordable marketing tool that reaps with many rewards. Having someone special represent your product in real lifestyle situations could boomerang back some great ROI. Through influencer marketing, you can generate leads, and work on building a relationship with the most important people of your small business- your customers.
Lastly, using freebies are a great way to promote your business. This can be done in the form of giveaways or a reward system. By giving away trials of your products or services, you allow the opportunity for customers to promote your company for you to their friends and family, increasing your possible clientele.
Invest in a set time
Not only is it important for you to post on social media frequently but you should set times and goals for yourself to work on your business and promoting your products and services.
While looking after the kids it can always be difficult to find time, but even just an hour a day can help you achieve your goals.
Rather than just working here or there when you feel like it, it is important to choose a particular time slot that you’re going to dedicate to the business. After selecting this time frame, it is incredibly important to force yourself to stick to this schedule as a lot can be accomplished in even just an hour of devoted and focused work.
In conclusion, when starting a small business, there are many factors involved such as your business plan, strategy, community impact and goals. None of which will run it’s course without marketing and promotion.