These days every business worth its salt has to have a mandatory online presence. This means that a client or prospective customer may see the company website as the first point of contact. Now this is a very different experience from a face to face meeting with a salesman. Here the salesman cannot guide the client along and tell him about what is relevant to him. You have no control over what the customer will click on or not click on the website. That is why it is important to have a well designed, easy to navigate site that provides the answers to most of the client’s queries in an effective manner.
Tools that you can use on the website to deliver your online sales pitch can include a video showing the client just what the product is capable of delivering. The video gives an actual salesman a chance to do the sales pitch online. Although this is never the same in a video than in real life, it is better than being dependent merely on the written content of the website.
There can be testimonials of actual clients who have used the product and found it beneficial. You may not want to over-do the testimonials bit as there is an inbuilt suspicion over website testimonials for most people. Not surprising based on the number of scam websites out there that use fake testimonials to sell less than acceptable products or services.
Customer Chat Line
The website can include a 24/7 chat line where the client can chat with an operator to find out more details about the product if he should so desire. This will give your company a better idea about the kind of questions that your clients have and you can add some of these to the FAQs on the website. The more information you have offered up on the website the longer the client is going to stay on the site to read up. If he is genuinely interested in buying your product he will be happy to read all the information that he can get his hands on online on the website.
If the person is genuinely looking to make a purchase there are a few ways to give him the gentle push along the way. Of course the design of the website does not guarantee you actual sales but if you have a newsletter offered online you can generate more sales leads that way.
Getting the Customer to Make a Purchase
Give them an incentive to subscribe to the newsletter saying that you send in coupons for discounts in it for a different range of your products each time. Then follow it up with emails asking about what particular product they are interested in purchasing. Once you have the details of the product that they are interested in you can also offer them a discount if they make an online purchase on that particular product. Make it a limited time offer to up the urgency scale and get them to make the purchase. It’s a call to action that seldom fails if the client genuinely wants the product.
Sarika Periwal represents KarmaCRM, a CRM for small businesses and individuals. Here at Karma, we believe in offering a powerful and feature-rich system with an easy to use interface. This CRM tool can cover all your sales and management needs.